Undergraduate Catalog 2012-13
Bachelor of Arts with a major in Communication Studies
The communication studies program provides: (1) a strong general background in practice, theory, history, and criticism of communicative acts; (2) opportunities for students to improve their communication skills; (3) a variety of courses to enrich the programs of students in other disciplines; (4) training for students who plan to enter professional fields such as public relations, human resources, sales, training/development, law, ministry, teaching, business, and politics; and (5) a background for graduate study in communication studies or related fields. This program also is offered in a fully online format.
Students majoring in communication studies must complete 39 credit hours of study as outlined below, earn a grade of C or better in each course for the major or a GPA of 2.50 overall in courses for the major, and take "CMST 101: Public Speaking" or "CMST 110: Introduction to Communication Studies" for the oral communication requirement of their general education program. "CMST 101: Public Speaking" and "CMST 110: Introduction to Communication Studies" cannot be used for elective credit in the major.
Degree Requirements: B.A. – Communication Studies
Courses |
Credits |
|||||
Interpersonal Communication |
3 |
|||||
Small Group Communication |
3 |
|||||
Research Methods in Communication Studies |
3 |
|||||
Organizational Communication |
3 |
|||||
Argumentation |
|
|||||
|
OR |
|
||||
Strategies of Persuasion |
3 |
|||||
|
OR |
|
||||
Rhetorical Theories |
|
|||||
Culture and Communication |
3 |
|||||
Advanced Public Speaking |
3 |
|||||
Communication Theories |
3 |
|||||
Any 200-400 level CMST course |
3 |
|||||
Any 200-400 level CMST course |
3 |
|||||
Any CMST Communication Studies, EMB Electronic Media Broadcasting, JOU Journalism, MIN Media Informatics, POP Popular Culture, PRE Public Relations, or 400-500-level COM course not used as a general education course |
3 |
|||||
Professional Skills Courses – select two of the following courses: |
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Broadcast News Writing |
|
|||||
Business Writing |
|
|||||
Technical Writing |
|
|||||
Web Writing for the Professions |
|
|||||
News Writing |
|
|||||
Computer Literacy and Informatics |
6 |
|||||
Media Web Coding |
|
|||||
Visual Fundamentals of Digital Media |
|
|||||
Introduction to Interactive Media |
|
|||||
Digital Publishing |
|
|||||
TOTAL CREDITS |
39 |
|||||
These courses may not be used to complete a minor, area of concentration or second major requirements. Other courses may be substituted if approved by your advisor. |
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Bachelor of Arts with a major in Electronic Media and Broadcasting
The electronic media and broadcasting program fully embraces the department’s academic-and-applied mantra by encouraging students to become electronic storytellers. Students will develop the theoretical and aesthetic foundations that define effective media, learning to write and create stories using media from radio to corporate video to documentaries to live television to digital cinema and more. Successful students will graduate with the conceptual proficiencies and practical skills to build a body of work, showcasing individual achievement and preparation for a mediated future.
Students majoring in electronic media and broadcasting must complete 48 credit hours of study as listed below, earn a grade of C or better in each course for the major or a GPA of 2.50 overall in courses for the major, take "CMST 101: Public Speaking" or "CMST 110: Introduction to Communication Studies" for the oral communication requirement of their general education program, and take "EMB 100: Media Literacy" for the culture and creativity requirement of their general education program.
Degree Requirements: B.A. – Electronic Media and Broadcasting
Courses |
Credits |
|||
Introduction to Mass Media |
3 |
|||
Introduction to Media Aesthetics |
3 |
|||
Media Web Coding |
3 |
|||
Introduction to Video: Single Camera Production |
3 |
|||
Introduction to Audio Production |
3 |
|||
Writing for the Media |
|
|||
|
OR |
3 |
||
Broadcast News Writing |
|
|||
Internship: Electronic Media and Broadcasting |
|
|||
|
OR |
3 |
||
Projects |
|
|||
Media Criticism |
|
|||
|
OR |
3 |
||
Media Studies |
|
|||
Conceptual Studies Courses – select two of the following courses: |
||||
Interpersonal Communication |
|
|||
Organizational Communication |
6 |
|||
Communication Theories |
|
|||
Consumer Psychology |
|
|||
Practical Courses – select two of the following courses: |
||||
Multicamera Video Production |
|
|||
Advanced Sound Production |
|
|||
Advanced Narrative Production |
6 |
|||
Advanced Digital Video Editing |
|
|||
Documentary Production |
|
|||
Business/Law/Ethics Courses – select two of the following courses: |
||||
Broadcast Programming |
|
|||
Media Sales, Advertising, and Promotion |
|
|||
Media Management |
6 |
|||
Mass Communication Law |
|
|||
Media Ethics |
|
|||
Any EMB, MIN, or POP 300-400-level course |
3 |
|||
Any College of Informatics (BIS, CIT, CMST, CSC, EMB, INF, JOU, LIN, MIN, POP, PRE) course |
3 |
|||
TOTAL CREDITS |
48 |
|||
Bachelor of Arts with a major in Journalism
Journalists will always provide the news that people need by finding out what is happening in their neighborhoods, their cities, their states, and their nation and by informing citizens about items they need to know. Students who study journalism learn how to write well and quickly. They learn how to do research and analyze what they find. They learn how to ask the right questions, find the right documents, and communicate what they've discovered in an engaging way. Changing technology has opened opportunities for journalists such as blogging, editing, and shooting video and photos for newspapers, radio, television, and online news organizations. They also find work in related fields, such as public relations and advertising. Many journalism majors also go on to graduate school or law school.
Students majoring in journalism must complete 39 credit hours of study as outlined below, earn a grade of C or better in each course for the major or a GPA of 2.50 overall in courses for the major, and take "CMST 101: Public Speaking" or "CMST 110: Introduction to Communication Studies" for the oral communication requirement of their general education program.
Students are strongly encouraged not to use "JOU 110: Introduction to Mass Communication" to fulfill a general education requirement.
Degree Requirements: B.A. – Journalism
Courses |
Credits |
|||
Introduction to Mass Communication |
3 |
|||
News Writing |
3 |
|||
News Reporting and Writing |
3 |
|||
Student Media Workshop |
3 |
|||
Media Skills |
3 |
|||
Copy Editing and Design |
3 |
|||
Mass Communication Law |
3 |
|||
Media Ethics |
3 |
|||
Experiential Courses – select 3 credit hours from the following courses: |
||||
Advanced Student Media Workshop (1-3) |
|
|||
Internship (3 credits) |
3 |
|||
Cooperative Education (1-3 credits) |
|
|||
Select four courses from the following: |
||||
Digital Publishing |
|
|||
Photojournalism |
|
|||
Public Affairs Reporting |
|
|||
Specialty Reporting |
|
|||
Feature Writing |
|
|||
Interviewing |
|
|||
Principles of Advertising |
12 |
|||
Digital Age Advertising Problems and Policies |
|
|||
Special Topics in Journalism |
|
|||
Mass Communication History |
|
|||
Mass Communication Research Methods |
|
|||
Independent Study: Journalism |
|
|||
TOTAL CREDITS |
39 |
|||
Bachelor of Arts with a major in Media Informatics
The media informatics program can be found at the intersection of communication, arts, and technology, culminating in the relatively new field of digital media. Numerous exciting opportunities in multimedia development and production have emerged in the new millennium, stemming from advances in several sectors including the web, mobile communications, video gaming, and animated entertainment. Students seeking a career in one of these newly evolving industries will need a basis in both theory and practice in multimedia design, development, and deployment.
The media informatics curriculum will prepare students to create and deliver content with the end goal of developing engaging and effective interactive storytelling.
Students majoring in media informatics must complete 45 credit hours of study as outlined below, earn a grade of C or better in each course for the major or a GPA of 2.5 overall in courses for the major, and take "CMST 101: Public Speaking" or "CMST 110: Introduction to Communication Studies" for the oral communication requirement of their general education program.
In addition, they are required to take "EMB 100: Media Literacy" or "JOU 110: Introduction to Mass Communication" to fulfill their culture and creativity or individual and society requirement of their general education program.
Degree Requirements: B.A. – Media Informatics
Courses |
Credits |
|||
Introduction to Media Aesthetics |
3 |
|||
Elementary Programming |
3 |
|||
Media Web Coding |
3 |
|||
Visual Fundamentals of Digital Media |
3 |
|||
Introduction to Interactive Media |
3 |
|||
Non-Linear Interactive Storytelling |
3 |
|||
Introduction to 3D Modeling |
3 |
|||
Digital Media Projects |
3 |
|||
Impact of Computer Games and Virtual Worlds |
3 |
|||
Business of Media Informatics |
|
|||
|
OR |
3 |
||
Media Ethics |
|
|||
Advanced Digital Media Projects |
|
|||
|
OR |
3 |
||
Internship: Media Informatics |
|
|||
Select three courses from the following. Courses may come from different categories. Web/Mobile |
||||
Object-Oriented Programming I |
|
|||
Introduction to Databases |
|
|||
Introduction to Networks and Data Communication |
|
|||
Introduction to Web Development |
|
|||
Wireless Commerce Technology |
|
|||
Computer-Mediated Communication |
|
|||
Topics: Media Informatics (as approved by advisor) |
|
|||
Senior Practicum |
|
|||
2D |
||||
Digital Design |
9 |
|||
Special Topics: New Media (as approved by advisor) |
|
|||
Media Scripting for Interactivity |
|
|||
Computer-Mediated Communication |
|
|||
Topics: Media Informatics (as approved by advisor) |
|
|||
Advanced Media Interactivity |
|
|||
Senior Practicum |
|
|||
3D |
||||
Digital Design |
|
|||
Special Topics: New Media (as approved by advisor) |
|
|||
Topics: Media Informatics (as approved by advisor) |
|
|||
Intermediate 3D Modeling and Animation |
|
|||
Advanced 3D Animation and Gaming |
|
|||
Senior Practicum |
|
|||
Any College of Informatics course (BIS, CIT, CMST, CSC, EMB, INF, JOU, LIN, MIN, POP, PRE) |
3 |
|||
TOTAL CREDITS |
45 |
|||
Bachelor of Arts with a major in Public Relations
Students electing to major in public relations will enter a program of interdisciplinary study leading to career opportunities within organizations and PR firms. The major has an academic and applied orientation where students learn principles, skills, and practices that prepare them for entry to mid-level positions in public relations. Students take courses in public relations, communication studies, journalism, and electronic media and broadcasting. Skills emphasized in these courses are research, strategic planning, writing, presenting, analyzing, and creating.
Students majoring in public relations must complete 42 credit hours of study as outlined below, earn a grade of C or better or a GPA of 2.50 in courses for their major, and take "CMST 101: Public Speaking" or "CMST 110: Introduction to Communication Studies" for the oral communication requirement of their general education program.
Students are strongly encouraged not to use JOU 110 or EMB 100 to fulfill both the major and general education requirements.
Degree Requirements: B.A. – Public Relations
Courses |
Credits |
||||
Introduction to Mass Communication |
|
||||
|
OR |
3 |
|||
Media Literacy |
|
||||
News Writing |
|
||||
|
OR |
3 |
|||
Broadcast News Writing |
|
||||
Interpersonal Communication |
3 |
||||
Organizational Communication |
3 |
||||
Principles of Public Relations |
3 |
||||
Mass Communication Law |
3 |
||||
Public Relations Planning and Account Management |
3 |
||||
Strategies of Persuasion |
|
||||
|
OR |
3 |
|||
Principles of Advertising |
|
||||
Public Relations Writing |
3 |
||||
Select one course from the following: |
|||||
Digital Publishing |
|
||||
Electronic Public Relations |
3 |
||||
Advanced Public Speaking |
|
||||
Public Relations Research Methods |
|
||||
|
OR |
|
|||
Mass Communication Research Methods |
3 |
||||
|
OR |
|
|||
Research Methods in Communication Studies |
|
||||
Public Relations Case Studies and Campaigns |
3 |
||||
Topics in Public Relations |
|
||||
|
OR |
3 |
|||
Any 300- or 400-level elective in CMST, EMB, JOU, MIN or POP |
|
||||
Applied Experiential Credit from PRE 396 Internship |
|
||||
|
OR |
3 |
|||
Independent Study in Public Relations |
|
||||
TOTAL CREDITS |
42 |
||||