Northern Kentucky University

Undergraduate Catalog 2012-13

Communication Majors

Bachelor of Arts with a major in Communication Studies

The communication studies program provides: (1) a strong general background in practice, theory, history, and criticism of communicative acts; (2) opportunities for students to improve their communication skills; (3) a variety of courses to enrich the programs of students in other disciplines; (4) training for students who plan to enter professional fields such as public relations, human resources, sales, training/development, law, ministry, teaching, business, and politics; and (5) a background for graduate study in communication studies or related fields. This program also is offered in a fully online format.

Students majoring in communication studies must complete 39 credit hours of study as outlined below, earn a grade of C or better in each course for the major or a GPA of 2.50 overall in courses for the major, and take "CMST 101: Public Speaking" or "CMST 110: Introduction to Communication Studies" for the oral communication requirement of their general education program. "CMST 101: Public Speaking" and "CMST 110: Introduction to Communication Studies" cannot be used for elective credit in the major.

Click here for a 4-year plan showing one way a student can complete the program below in 4 years if the student requires no remedial courses.

Degree Requirements: B.A. – Communication Studies

Courses

Credits

CMST 220

Interpersonal Communication

3

CMST 230

Small Group Communication

3

CMST 300

Research Methods in Communication Studies

3

CMST 303

Organizational Communication

3

CMST 310

Argumentation

 

 

OR

 

CMST 340

Strategies of Persuasion

3

 

OR

 

CMST 410

Rhetorical Theories

 

CMST 355

Culture and Communication

3

CMST 370

Advanced Public Speaking

3

CMST 430

Communication Theories

3

Any 200-400 level CMST course

3

Any 200-400 level CMST course

3

Any CMST Communication Studies, EMB Electronic Media Broadcasting, JOU Journalism, MIN Media Informatics, POP Popular Culture, PRE Public Relations, or 400-500-level COM course not used as a general education course

3

Professional Skills Courses – select two of the following courses:

EMB 265

Broadcast News Writing

 

ENG 340

Business Writing

 

ENG 347

Technical Writing

 

ENG 349

Web Writing for the Professions

 

JOU 220

News Writing

 

INF 101

Computer Literacy and Informatics

6

INF 186

Media Web Coding

 

MIN 221

Visual Fundamentals of Digital Media

 

MIN 240

Introduction to Interactive Media

 

JOU 321

Digital Publishing

 

TOTAL CREDITS

39

These courses may not be used to complete a minor, area of concentration or second major requirements. Other courses may be substituted if approved by your advisor.

Bachelor of Arts with a major in Electronic Media and Broadcasting

The electronic media and broadcasting program fully embraces the department’s academic-and-applied mantra by encouraging students to become electronic storytellers. Students will develop the theoretical and aesthetic foundations that define effective media, learning to write and create stories using media from radio to corporate video to documentaries to live television to digital cinema and more. Successful students will graduate with the conceptual proficiencies and practical skills to build a body of work, showcasing individual achievement and preparation for a mediated future.

Students majoring in electronic media and broadcasting must complete 48 credit hours of study as listed below, earn a grade of C or better in each course for the major or a GPA of 2.50 overall in courses for the major, take "CMST 101: Public Speaking" or "CMST 110: Introduction to Communication Studies" for the oral communication requirement of their general education program, and take "EMB 100: Media Literacy" for the culture and creativity requirement of their general education program.

Click here for a 4-year plan showing one way a student can complete the program below in 4 years if the student requires no remedial courses.

Degree Requirements: B.A. – Electronic Media and Broadcasting

Courses

Credits

EMB 110

Introduction to Mass Media

3

EMB 140

Introduction to Media Aesthetics

3

INF 186

Media Web Coding

3

EMB 210

Introduction to Video: Single Camera Production

3

EMB 215

Introduction to Audio Production

3

EMB 260

Writing for the Media

 

 

OR

3

EMB 265

Broadcast News Writing

 

EMB 396

Internship: Electronic Media and Broadcasting

 

 

OR

3

EMB 397

Projects

 

EMB 400

Media Criticism

 

 

OR

3

EMB 435

Media Studies

 

Conceptual Studies Courses – select two of the following courses:

CMST 220

Interpersonal Communication

 

CMST 303

Organizational Communication

6

CMST 430

Communication Theories

 

PSY 304

Consumer Psychology

 

Practical Courses – select two of the following courses:

EMB 305

Multicamera Video Production

 

EMB 320

Advanced Sound Production

 

EMB 421

Advanced Narrative Production

6

EMB 422

Advanced Digital Video Editing

 

EMB 423

Documentary Production

 

Business/Law/Ethics Courses – select two of the following courses:

EMB 307

Broadcast Programming

 

EMB 313

Media Sales, Advertising, and Promotion

 

EMB 460

Media Management

6

JOU 385

Mass Communication Law

 

JOU 440

Media Ethics

 

Any EMB, MIN, or POP 300-400-level course

3

Any College of Informatics (BIS, CIT, CMST, CSC, EMB, INF, JOU, LIN, MIN, POP, PRE) course

3

TOTAL CREDITS

48

Bachelor of Arts with a major in Journalism

Journalists will always provide the news that people need by finding out what is happening in their neighborhoods, their cities, their states, and their nation and by informing citizens about items they need to know. Students who study journalism learn how to write well and quickly. They learn how to do research and analyze what they find. They learn how to ask the right questions, find the right documents, and communicate what they've discovered in an engaging way. Changing technology has opened opportunities for journalists such as blogging, editing, and shooting video and photos for newspapers, radio, television, and online news organizations. They also find work in related fields, such as public relations and advertising. Many journalism majors also go on to graduate school or law school.

Students majoring in journalism must complete 39 credit hours of study as outlined below, earn a grade of C or better in each course for the major or a GPA of 2.50 overall in courses for the major, and take "CMST 101: Public Speaking" or "CMST 110: Introduction to Communication Studies" for the oral communication requirement of their general education program.

Students are strongly encouraged not to use "JOU 110: Introduction to Mass Communication" to fulfill a general education requirement.

Click here for a 4-year plan showing one way a student can complete the program below in 4 years if the student requires no remedial courses.

Degree Requirements: B.A. – Journalism

Courses

Credits

JOU 110

Introduction to Mass Communication

3

JOU 220

News Writing

3

JOU 230

News Reporting and Writing

3

JOU 296

Student Media Workshop

3

JOU 350

Media Skills

3

JOU 346

Copy Editing and Design

3

JOU 385

Mass Communication Law

3

JOU 440

Media Ethics

3

Experiential Courses – select 3 credit hours from the following courses:

JOU 297

Advanced Student Media Workshop (1-3)

 

JOU 396

Internship (3 credits)

3

CEP 300

Cooperative Education (1-3 credits)

 

Select four courses from the following:

JOU 321

Digital Publishing

 

JOU 325

Photojournalism

 

JOU 330

Public Affairs Reporting

 

JOU 331

Specialty Reporting

 

JOU 340

Feature Writing

 

JOU 360

Interviewing

 

JOU 370

Principles of Advertising

12

JOU 374

Digital Age Advertising Problems and Policies

 

JOU 394

Special Topics in Journalism

 

JOU 421

Mass Communication History

 

JOU 492

Mass Communication Research Methods

 

JOU 499

Independent Study: Journalism

 

TOTAL CREDITS

39

Bachelor of Arts with a major in Media Informatics

The media informatics program can be found at the intersection of communication, arts, and technology, culminating in the relatively new field of digital media. Numerous exciting opportunities in multimedia development and production have emerged in the new millennium, stemming from advances in several sectors including the web, mobile communications, video gaming, and animated entertainment. Students seeking a career in one of these newly evolving industries will need a basis in both theory and practice in multimedia design, development, and deployment.

The media informatics curriculum will prepare students to create and deliver content with the end goal of developing engaging and effective interactive storytelling.

Students majoring in media informatics must complete 45 credit hours of study as outlined below, earn a grade of C or better in each course for the major or a GPA of 2.5 overall in courses for the major, and take "CMST 101: Public Speaking" or "CMST 110: Introduction to Communication Studies" for the oral communication requirement of their general education program.

In addition, they are required to take "EMB 100: Media Literacy" or "JOU 110: Introduction to Mass Communication" to fulfill their culture and creativity or individual and society requirement of their general education program.

Click here for a 4-year plan showing one way a student can complete the program below in 4 years if the student requires no remedial courses.

Degree Requirements: B.A. – Media Informatics

Courses

Credits

EMB 140

Introduction to Media Aesthetics

3

INF 120

Elementary Programming

3

INF 186

Media Web Coding

3

MIN 221

Visual Fundamentals of Digital Media

3

MIN 240

Introduction to Interactive Media

3

MIN 252

Non-Linear Interactive Storytelling

3

MIN 345

Introduction to 3D Modeling

3

MIN 352

Digital Media Projects

3

MIN 391

Impact of Computer Games and Virtual Worlds

3

MIN 420

Business of Media Informatics

 

 

OR

3

JOU 440

Media Ethics

 

MIN 452

Advanced Digital Media Projects

 

 

OR

3

MIN 396

Internship: Media Informatics

 

Select three courses from the following. Courses may come from different categories.

Web/Mobile

INF 260

Object-Oriented Programming I

 

INF 282

Introduction to Databases

 

INF 284

Introduction to Networks and Data Communication

 

INF 286

Introduction to Web Development

 

INF 345

Wireless Commerce Technology

 

MIN 381

Computer-Mediated Communication

 

MIN 394

Topics: Media Informatics (as approved by advisor)

 

MIN 496

Senior Practicum

 

2D

ART 331

Digital Design

9

ARTM 394

Special Topics: New Media (as approved by advisor)

 

MIN 340

Media Scripting for Interactivity

 

MIN 381

Computer-Mediated Communication

 

MIN 394

Topics: Media Informatics (as approved by advisor)

 

MIN 440

Advanced Media Interactivity

 

MIN 496

Senior Practicum

 

3D

ART 331

Digital Design

 

ARTM 394

Special Topics: New Media (as approved by advisor)

 

MIN 394

Topics: Media Informatics (as approved by advisor)

 

MIN 445

Intermediate 3D Modeling and Animation

 

MIN 490

Advanced 3D Animation and Gaming

 

MIN 496

Senior Practicum

 

Any College of Informatics course (BIS, CIT, CMST, CSC, EMB, INF, JOU, LIN, MIN, POP, PRE)

3

TOTAL CREDITS

45

Bachelor of Arts with a major in Public Relations

Students electing to major in public relations will enter a program of interdisciplinary study leading to career opportunities within organizations and PR firms. The major has an academic and applied orientation where students learn principles, skills, and practices that prepare them for entry to mid-level positions in public relations. Students take courses in public relations, communication studies, journalism, and electronic media and broadcasting. Skills emphasized in these courses are research, strategic planning, writing, presenting, analyzing, and creating.

Students majoring in public relations must complete 42 credit hours of study as outlined below, earn a grade of C or better or a GPA of 2.50 in courses for their major, and take "CMST 101: Public Speaking" or "CMST 110: Introduction to Communication Studies" for the oral communication requirement of their general education program.

Students are strongly encouraged not to use JOU 110 or EMB 100 to fulfill both the major and general education requirements.

Click here for a 4-year plan showing one way a student can complete the program below in 4 years if the student requires no remedial courses.

Degree Requirements: B.A. – Public Relations

Courses

Credits

JOU 110

Introduction to Mass Communication

 

 

OR

3

EMB 100

Media Literacy

 

JOU 220

News Writing

 

 

OR

3

EMB 265

Broadcast News Writing

 

CMST 220

Interpersonal Communication

3

CMST 303

Organizational Communication

3

PRE 375

Principles of Public Relations

3

JOU 385

Mass Communication Law

3

PRE 400

Public Relations Planning and Account Management

3

CMST 340

Strategies of Persuasion

 

 

OR

3

JOU 370

Principles of Advertising

 

PRE 376

Public Relations Writing

3

Select one course from the following:

JOU 321

Digital Publishing

 

PRE 410

Electronic Public Relations

3

CMST 370

Advanced Public Speaking

 

PRE 385

Public Relations Research Methods

 

 

OR

 

JOU 492

Mass Communication Research Methods

3

 

OR

 

CMST 300

Research Methods in Communication Studies

 

PRE 377

Public Relations Case Studies and Campaigns

3

PRE 394

Topics in Public Relations

 

 

OR

3

Any 300- or 400-level elective in CMST, EMB, JOU, MIN or POP

 

Applied Experiential Credit from PRE 396 Internship

 

 

OR

3

PRE 499

Independent Study in Public Relations

 

TOTAL CREDITS

42

Catalog Contents

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Undergraduate Catalog 2012-13

The Catalog

Catalog Changes

University Accreditation

Institutional Foundation

Institutional History

NKU Today

Accreditations

Campus Map

Campus Calendars

Program Offerings

Graduate Programs

Admissions and Enrollment

International Admissions and Enrollment

Tuition, Fees, and Financial Aid

Academic Program Opportunities

University Policies and Procedures

Academic Support

Student Enrichment and Services

General Education

College of Arts and Sciences

Haile/U.S. Bank College of Business

College of Education and Human Services

College of Health Professions

College of Informatics

Pre-Professional and Interdisciplinary Programs

Course Descriptions

Course Description Notes

Accounting Courses (ACC)

Anthropology Courses (ANT)

Arabic Courses (ARI)

Art Courses (ART)

Astronomy Courses (AST)

Athletic Training Program Courses (ATP)

Biological Sciences Courses (BIO)

Black Studies Courses (BLS)

Business Courses (BUS)

Business Informatics Courses (BIS)

Career and Technical Education Courses (CTE)

Cooperative Education Courses (CEP)

Chemistry Courses (CHE)

Chinese Courses (CHI)

Civic Engagement Courses (CIV)

Communication Courses (COM)

Communication Studies Courses (CMST)

Cinema Studies Courses (CIN)

Computer Information Technology Courses (CIT)

Computer Science Courses (CSC)

Construction Management Courses (CMGT)

Dance Courses (DAN)

Economics Courses (ECO)

Educational Specialties Courses (EDS)

Education Courses (EDU)

Engineering Technology Courses (EGT)

Electronic Media Broadcasting (EMB)

English Developmental Courses (ENGD)

English Courses (ENG)

Entrepreneurship Courses (ENTP)

Environmental Science Courses (ENV)

Finance Courses (FIN)

French Courses (FRE)

Geography Courses (GEO)

German (GER)

Geology Courses (GLY)

Health Education Courses (HEA)

Health Science Courses (HSC)

History Courses (HIS)

Honors Courses (HNR)

Human Services/Mental Health Courses (HSR)

Human Resource Management Courses (HRM)

Informatics Courses (INF)

Integrative Studies Courses (IST)

International Programs Courses (INTL)

Italian Courses (ITA)

Japanese Courses (JPN)

Journalism Courses (JOU)

Criminal Justice Courses (JUS)

Kinesiology Courses (KIN)

Korean Courses (KOR)

Learning Assistance Program Courses (LAP)

Latin Courses (LAT)

Organizational Leadership Courses (LDR)

Library Informatics Courses (LIN)

Developmental Mathematics Courses (MAHD)

Mathematics Courses (MAT)

Medieval Studies Courses (MDS)

Management (MGT)

Military Science Courses (MSC)

Media Informatics Courses (MIN)

Marketing Courses (MKT)

Music Courses (MUS)

Neuroscience Courses (NEU)

Nursing Registered Professional Courses (NRP)

Nursing Baccalaureate Courses (NRS)

Public Administration Courses (PAD)

Physical Education Courses (PHE)

Philosophy Courses (PHI)

Physics Courses (PHY)

Popular Culture Courses (POP)

Public Relations Courses (PRE)

Political Science Courses (PSC)

Psychology Courses (PSY)

Radiologic Technology Courses (RAD)

Reading Workshop Courses (RDG)

Religious Studies Courses (REL)

Respiratory Care Courses (RSP)

Russian Courses (RUS)

Integrated Sciences Courses (SCI)

Sociology Courses (SOC)

Sports Business Courses (SPB)

Spanish Courses (SPI)

Social Work Courses (SWK)

Statistics Courses (STA)

Theatre Courses (TAR)

University Programs Courses (UNV)

Vocational Teacher Education Courses (VTE)

Women's and Gender Studies Courses (WGS)

World Languages Courses (WLL)

University Administration

Faculty

Emeritus Faculty

Kentucky Residency

Index