Northern Kentucky University

Undergraduate Catalog 2015-16

Marketing, Economics, and Sports Business Majors

Bachelor of Science with a major in Economics

The Bachelor of Science in economics is excellent preparation for any career that requires knowledge of decision-making methods, the ability to analyze data relevant to making those decisions, and the ability to reason critically about the results. These careers include work as private and public sector economists, as well as employment in other jobs that involve the study and forecasting of economic conditions and trends. In the private sector, successful organizations require personnel with the skills to gather and analyze information about the economic environment that can be used to develop business strategy and policy. In the public sector, virtually every decision made by governmental bodies requires an analysis of its economic ramifications.

The economics degree program is designed to provide flexibility and ease of access to a wide variety of minors. Economics majors can choose a minor and additional elective courses in a field that fits their career goals – for example, those with an interest in environmental policy can elect a minor in environmental studies. Business administration is a popular minor for those with career interests in the private sector. All students are strongly encouraged to discuss their career goals with economics faculty for guidance in choosing an appropriate minor.

For students who plan to continue their education with a graduate degree, economics is a good choice for a wide variety of fields. A masters or Ph.D. in economics expands possibilities for many careers in the public and private sectors. Students interested in graduate-level economics study are advised to minor in mathematical sciences to strengthen their credentials for admission to the best programs. Because of its emphasis on research and analytical reasoning, economics traditionally ranks near the top of undergraduate degrees earned by successful applicants to schools of law.

The program is also sufficiently flexible to accommodate a double major – for example, economics and finance for students interested in careers in the financial services industry or working in public-sector financial regulation.

Economics program course group: All students complete a common economics knowledge core of 9 courses (27 credit hours) plus three additional ECO elective courses (nine credit hours). The program provides up to 33 credit hours at the 300/400 level that can be used for minors or a double major.

Students should consider using an internship (ECO 396) to fulfill an elective requirement in the economics degree program. The internship option allows students to gain practical work experience and real-world networking exposure at the local, regional, national, or international level while under the guidance and supervision of an expert professional. Internships can also be targeted to the area of the student’s minor.

You should also know: Students of economics must earn at least a C- in all of their major courses, and a minimum of 2.25 GPA in the major.

Click here for a 4-year plan showing one way a student can complete the program below in 4 years if the student requires no remedial courses.

Degree Requirements: B.S. – Economics

Courses

Credits

ECO 200

Principles of Macroeconomics

3

ECO 201

Principles of Microeconomics

3

STA 205

Introduction to Statistical Methods

 

 

-- OR --

3

STA 212

Statistics for Business Applications I

 

ECO 300

Intermediate Macroeconomics

3

ECO 301

Intermediate Microeconomics

3

ECO 310

Introduction to Econometrics

3

Select three ECO 300/400/500-level courses

6

STA 314

Design and Analysis of Experiments

3

ECO 311

Econometrics II

3

ECO 494

Seminar in Economics

3

TOTAL CREDITS

36

Bachelor of Science with a major in Marketing and the required minor in Business Administration

In today’s hyper-competitive global business environment, it is becoming very clear that for any organization to prosper, it must adopt a market orientation as its guiding business philosophy. Being market oriented simply means that an organization considers the needs and wants of its customers as crucial input in every decision that it makes. To successfully accomplish this goal, the organization must develop and nurture close relationships with its customers. Marketers are literally the interface between the organization and its customers. A career in marketing, no matter which of the dozens of different career paths one chooses to follow, is at its heart a career in strategically creating and managing these relationships.

All marketing majors must choose a track at the time of completing the selective admission certification course group for admission into the marketing major (usually no later than the fifth semester). For a four-year graduation plan, the program of study for all tracks is the same for the first three years (six semesters) of study, so tracks can easily be changed prior to the beginning of the seventh semester. Tracks are: comprehensive marketing, marketing research, and consumer and product marketing. The comprehensive marketing track offers the most flexibility in course choice, while the other two tracks have course requirements focused on the broad career path targeted by each. All students are strongly encouraged to discuss their career goals with marketing faculty for guidance in choosing the appropriate track.

You should also know: A grade of C or better in all program courses in the marketing major is required to earn the Bachelor of Science in marketing. Students are required to complete one of the two tracks: (1) comprehensive marketing, or (2) marketing research.

If a particular course has a prerequisite that is not listed as part of the major requirements, then the prerequisite is given in italics below the course for which it is a prerequisite. These prerequisites are not included in the program totals in the table below, but they must be completed IN ADDITION TO other program requirements.

Click here for a 4-year plan showing one way a student can complete the program below in 4 years if the student requires no remedial courses.

Degree Requirements: B.S. – Marketing and the required minor in Business Administration

Selective Admission Courses

Credits

CMST 101

Public Speaking

3

ENG 101

College Writing

3

MAT 114

Finite Mathematics

Prerequisite: C- or better in MAT 109 or ACT 23

3

ACC 200

Principles of Accounting I-Financial

Prerequisite: BIS 101

3

ACC 201

Principles of Accounting II-Managerial

3

BUS 230

Legal Environment

3

ECO 200

Principles of Macroeconomics

3

ECO 201

Principles of Microeconomics

3

ENG 291

Advanced College Writing

3

STA 212

Statistics for Business Applications I

3

Credits for Selective Admission

30

College of Business Courses

BIS 300

Management Information Systems

3

BUS 330

Ethics: Managerial Decision-Making

3

ECO 305

International Context for Business

3

FIN 305

Principles of Finance

3

MGT 300

Behavior in Organizations: Understanding Organizational Life

3

MGT 305

Operations Management in Business

3

MGT 490

Business Policy

3

MKT 205

Principles of Marketing

3

Credits in Business

24

Core Courses for Marketing

LIN 175

Information Literacy

3

BIS 380

Quantitative Analysis with Excel

3

ENG 340

Business Writing

3

MKT 205

Principles of Marketing

3

MKT 300

Marketing Management

3

MKT 310

Building and Managing Customer Relations

3

MKT 320

Consumer Behavior

3

MKT 333

Global and Cultural Issues in Marketing

3

MKT 392

Consumer Insights

3

Credits for Marketing

27

TOTAL CORE CREDITS

78

Comprehensive Marketing Track

Credits

MKT 480

Strategic Decision Making in Marketing

3

Select one course from the following:

MKT 307

Delivering and Communicating Value

 

MKT 308

Integrated Marketing Communication

3

MKT 370

Social and Digital Media

 

MKT 492

Advanced Marketing Research

 

TOTAL TRACK CREDITS

6

Total Core Credits

78

TOTAL CREDITS

84

Marketing Research Track

Credits

MKT 492

Advanced Marketing Research

3

Select one course from the following:

BIS 384

Business Analytics

3

SOC 322

Qualitative Research Methods

3

TOTAL TRACK CREDITS

6

Total Core Credits

78

TOTAL CREDITS

84

Bachelor of Science with a major in Sports Business and the required minor in Business Administration

Who sets the price of a Cincinnati Bengals 50-yard-line ticket? Who creates game-night promotions for the Florence Freedom? Who created the marketing strategy for the United States Women’s National Soccer Team? Who decided that M&M’s would sponsor a NASCAR team? What is the answer to all these questions? People working in the business of sport, of course. Whether amateur or professional, global or local, the sports and recreation industry continues to grow rapidly and provide a rich variety of career paths for business students.

The sports business program offers students a unique opportunity to earn a business degree with a difference – a focus on the business of sport. The program prepares students for a variety of career and leadership opportunities in sports business. A small sampling of career paths in the sports industry includes sport marketing and promotions, event management, sports media, sports sponsorship, athlete services, sports commissions, sports attorneys, high school sports administration, sports accounting and finance, college athletic fundraising, ticket sales, sports equipment manufacturing and distribution, sports facilities and operations management, and team, league and college athletic management and marketing. All students are strongly encouraged to discuss their career goals with sports business faculty for guidance in searching for the perfect job.

All sports business students complete a common sports business knowledge core of 9 courses (27 credit hours) that includes a field internship. This internship experience allows students to gain practical work experience and real-world networking exposure to the sports business environment at the local, regional, national or international level while under the guidance and supervision of a successful sports professional. The remaining 9 hours of course credit serve as a specialization elective where the student is given the freedom to choose 3 classes from the college of business (one or more as an additional SPB course) that fit their area of career interest.

You should also know: A grade of C or better in all program courses in the sports business major is required to earn the Bachelor of Science in sports business.

If a particular course has a prerequisite that is not listed as part of the major requirements, then the prerequisite is given in italics below the course for which it is a prerequisite. These prerequisites are not included in the program totals in the table below, but they must be completed IN ADDITION TO other program requirements.

Click here for a 4-year plan showing one way a student can complete the program below in 4 years if the student requires no remedial courses.

Degree Requirements: B.S. – Sports Business and the required minor in Business Administration

Selective Admission Courses

Credits

CMST 101

Public Speaking

3

ENG 101

College Writing

3

MAT 114

Finite Mathematics

Prerequisite: C- or better in MAT 109 or ACT 23

3

ACC 200

Principles of Accounting I-Financial

Prerequisite: BIS 101

3

ACC 201

Principles of Accounting II-Managerial

3

BUS 230

Legal Environment

3

ECO 200

Principles of Macroeconomics

3

ECO 201

Principles of Microeconomics

3

ENG 291

Advanced College Writing

3

STA 212

Statistics for Business Applications I

3

Credits for Selective Admission

30

College of Business Courses

BIS 300

Management Information Systems

3

BUS 330

Ethics: Managerial Decision-Making

3

ECO 305

International Context for Business

3

FIN 305

Principles of Finance

3

MGT 300

Behavior in Organizations: Understanding Organizational Life

3

MGT 305

Operations Management in Business

3

MGT 490

Business Policy

3

MKT 205

Principles of Marketing

3

Credits in Business

24

Courses for Sports Business

ECO 310

 

BIS 380

Introduction to Econometrics

--OR--

Quantitative Analysis with Excel

3

ENG 340

Business Writing

3

MKT 310

Building and Managing Customer Relations

3

SPB 200

Rivalry and Rituals: International Sport

3

SPB 305

Sports Marketing and Promotions

3

SPB 307

Moneyball: The Economics of Sport

3

SPB 350

Development and Fundraising Strategies in Sports

3

SPB 480

Sports Business Strategies and Policies

3

SPB 396

Internship: Sports Business

3

Select 3 additional college of business courses including one or more of the following:

SPB 309

Sports Public Relations

 

SPB 330

Sports Legal Environment

 

MKT 335

Event Planning and Management

9

SPB 394

Topics: Sports Business Issues

 

SPB 496

Sports Business Practicum (1-3 credits)

 

Credits for Sports Business

36

TOTAL CREDITS

90

Catalog Contents

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Undergraduate Catalog 2015-16

The Catalog

Catalog Changes

University Accreditation

About NKU

Program Offerings

Admissions and Enrollment

International Admissions and Enrollment

Tuition, Fees, and Financial Aid

Academic Program Opportunities

University Policies and Procedures

Academic Support

Student Engagement

General Education

College of Arts and Sciences

Haile/U.S. Bank College of Business

College of Education and Human Services

College of Health Professions

College of Informatics

Pre-Professional and Interdisciplinary Programs

Course Descriptions

Course Description Notes

Accounting Courses (ACC)

Anthropology Courses (ANT)

Arabic Courses (ARI)

Art Courses (ART)

Astronomy Courses (AST)

Athletic Training Program Courses (ATP)

Biological Sciences Courses (BIO)

Business Informatics Courses (BIS)

Black Studies Courses (BLS)

Business Courses (BUS)

College of Arts and Sciences Courses (CAS)

Cooperative Education Courses (CEP)

Chemistry Courses (CHE)

Chinese Courses (CHI)

Cinema Studies Courses (CIN)

Computer Information Technology Courses (CIT)

Construction Management Courses (CMGT)

Communication Studies Courses (CMST)

Communication Courses (COM)

Counseling Courses (COU)

Computer Science Courses (CSC)

Career and Technical Education Courses (CTE)

Dance Courses (DAN)

Data Science Courses (DSC)

Economics Courses (ECO)

Education – Special Education Courses (EDS)

Education Courses (EDU)

Engineering Technology Courses (EGT)

Electronic Media and Broadcasting Courses (EMB)

English Courses (ENG)

English Developmental Courses (ENGD)

Entrepreneurship Courses (ENTP)

Environmental Science Courses (ENV)

Finance Courses (FIN)

Financial Literacy Courses (FLC)

French Courses (FRE)

Geography Courses (GEO)

German Courses (GER)

Geology Courses (GLY)

Health Education Courses (HEA)

Health Informatics Courses (HIN)

History Courses (HIS)

Honors Courses (HNR)

Human Resource Management Courses (HRM)

Health Science Courses (HSC)

Human Services/Mental Health Courses (HSR)

Informatics Courses (INF)

International Programs Courses (INTL)

Integrative Studies Courses (IST)

Italian Courses (ITA)

Journalism Courses (JOU)

Japanese Courses (JPN)

Criminal Justice Courses (JUS)

Kinesiology Courses (KIN)

Korean Courses (KOR)

Learning Assistance Program Courses (LAP)

Latin Courses (LAT)

Organizational Leadership Courses (LDR)

Library Informatics Courses (LIN)

Developmental Mathematics Courses (MAHD)

Mathematics Courses (MAT)

Medieval Studies Courses (MDS)

Management Courses (MGT)

Media Informatics Courses (MIN)

Marketing Courses (MKT)

Military Science Courses (MSC)

Music Courses (MUS)

Neuroscience Courses (NEU)

Nursing Registered Professional Courses (NRP)

Nursing Baccalaureate Courses (NRS)

Public Administration Courses (PAD)

Physical Education Courses (PHE)

Philosophy Courses (PHI)

Physics Courses (PHY)

Popular Culture Courses (POP)

Public Relations Courses (PRE)

Political Science Courses (PSC)

Psychology Courses (PSY)

Radiologic Science Courses (RAD)

Reading Workshop Courses (RDG)

Religious Studies Courses (REL)

Respiratory Care Courses (RSP)

Russian Courses (RUS)

Integrated Sciences Courses (SCI)

Sociology Courses (SOC)

Sports Business Courses (SPB)

Spanish Courses (SPI)

Statistics Courses (STA)

Social Work Courses (SWK)

Theatre Courses (TAR)

University Programs Courses (UNV)

Women's and Gender Studies Courses (WGS)

World Languages Courses (WLL)

University Administration

Faculty

Emeritus Faculty

Appendices

Kentucky Residency

Index