Undergraduate Catalog 2012-13

NKU Home > Undergraduate Catalog 2012-13 > Haile/U.S. Bank College of Business > Department of Marketing, Economics, and Sports Business > Marketing, Economics, and Sports Business Minors

Marketing, Economics, and Sports Business Minors

Minor in Economics

The two required courses (ECO 200 and ECO 201) provide a general foundation in economic theory and application. Either can be used to fulfill a university general education requirement in the Individual and Society category. A broad choice of elective courses allows students to focus on their own specific interests in the field of economics.

If a particular course has a prerequisite that is not listed as part of the minor requirements, then the prerequisite is given in italics below the course for which it is a prerequisite, and it is marked with an asterisk (*). These prerequisites must be completed IN ADDITION TO other program requirements.

Minor in Marketing

The three required courses provide a general introduction to organizations and their management, an overview of the practice of marketing in for-profit and not-for-profit organizations, and an analytically oriented understanding of consumer behavior in the marketplace. A wide choice of elective courses allows students to focus on their own specific interests in the field of marketing.

If a particular course has a prerequisite that is not listed as part of the minor requirements, then the prerequisite is given in italics below the course for which it is a prerequisite, and it is marked with an asterisk (*). These prerequisites must be completed IN ADDITION TO other program requirements.

Minor in Sports Business

The business of sports encompasses teams at the major, minor, collegiate, recreational, high school and youth levels, as well as sports events, facilities, sponsorships, tourism, and specific legal issues. The minor in Sports Business equips students with the framework for strategic decision making in sports marketing, promotions, media/public relations, and a selection of other relevant industry issues tailored by the student's elective selections.

If a particular course has a prerequisite that is not listed as part of the minor requirements, then the prerequisite is given in italics below the course for which it is a prerequisite, and it is marked with an asterisk (*). These prerequisites must be completed IN ADDITION TO other program requirements.

Min

Catalog Contents

Click arrowheads to expand or collapse contents

Expand all • Collapse all

• Catalog Home
• Alphabetical Index