Northern Kentucky University

Undergraduate Catalog 2015-16

Marketing, Economics, and Sports Business Minors

Minor in Economics

The two required courses (ECO 200 and ECO 201) provide a general foundation in economic theory and application. Either can be used to fulfill a university general education requirement in the individual and society category. A broad choice of elective courses allows students to focus on their own specific interests in the field of economics.

If a particular course has a prerequisite that is not listed as part of the major requirements, then the prerequisite is given in italics below the course for which it is a prerequisite. These prerequisites are not included in the program totals in the table below, but they must be completed IN ADDITION TO other program requirements.

Requirements for Minor: Economics

Credits

ECO 200

Principles of Macroeconomics

3

 

Prerequisite: College-level mathematics course (MAT or STA)

 

ECO 201

Principles of Microeconomics

3

Select six 300/400/500-level ECO courses

18

TOTAL CREDITS

24

Minor in Marketing

The three required courses provide a general introduction to organizations and their management, an overview of the practice of marketing in for-profit and not-for-profit organizations, and an analytically oriented understanding of consumer behavior in the marketplace. A wide choice of elective courses allows students to focus on their own specific interests in the field of marketing.

Requirements for Minor: Marketing

Credits

MKT 205

Principles of Marketing

3

MKT 300

Marketing Management

3

MKT 320

Consumer Behavior

3

Select three courses from the following:

SPB 305

Sports Marketing and Promotion -- OR -- Any 300- 400-level MKT courses

9

TOTAL CREDITS

18

Minor in Sports Business

The business of sports encompasses teams at the major, minor, collegiate, recreational, high school and youth levels, as well as sports events, facilities, sponsorships, tourism, and specific legal issues. The minor in sports business equips students with the framework for strategic decision making in sports marketing, promotions, media/public relations, and a selection of other relevant industry issues tailored by the student's elective selections.

If a particular course has a prerequisite that is not listed as part of the major requirements, then the prerequisite is given in italics below the course for which it is a prerequisite. These prerequisites are not included in the program totals in the table below, but they must be completed IN ADDITION TO other program requirements.

Requirements for Minor: Sports Business

Credits

MKT 205

Principles of Marketing

Prerequisite: ≥ 60 credit hours

3

SPB 200

Rivalry and Rituals: International Sport

3

SPB 305

Sports Marketing and Promotion

3

SPB 307

Moneyball: The Economics of Sport

3

SPB 350

Development and Fundraising Strategies in Sports

3

Select one course from the following:

MKT 310

Building and Managing Customer Relations

 

MKT 335

Event Planning and Management

3

SPB 309

Sports Public Relations

 

SPB 330

Sports Legal Environment

 

Other as approved by department

3

TOTAL CREDITS

18

Catalog Contents

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Undergraduate Catalog 2015-16

The Catalog

Catalog Changes

University Accreditation

Employment and Earnings of Kentucky College Graduates

About NKU

Program Offerings

Admissions and Enrollment

International Admissions and Enrollment

Tuition, Fees, and Financial Aid

Academic Program Opportunities

University Policies and Procedures

Academic Support

Student Engagement

General Education

College of Arts and Sciences

Haile/U.S. Bank College of Business

College of Education and Human Services

College of Health Professions

College of Informatics

Pre-Professional and Interdisciplinary Programs

Course Descriptions

Course Description Notes

Accounting Courses (ACC)

Anthropology Courses (ANT)

Arabic Courses (ARI)

Art Courses (ART)

Astronomy Courses (AST)

Athletic Training Program Courses (ATP)

Biological Sciences Courses (BIO)

Business Informatics Courses (BIS)

Black Studies Courses (BLS)

Business Courses (BUS)

College of Arts and Sciences Courses (CAS)

Cooperative Education Courses (CEP)

Chemistry Courses (CHE)

Chinese Courses (CHI)

Cinema Studies Courses (CIN)

Computer Information Technology Courses (CIT)

Construction Management Courses (CMGT)

Communication Studies Courses (CMST)

Communication Courses (COM)

Counseling Courses (COU)

Computer Science Courses (CSC)

Career and Technical Education Courses (CTE)

Dance Courses (DAN)

Data Science Courses (DSC)

Economics Courses (ECO)

Education – Special Education Courses (EDS)

Education Courses (EDU)

Engineering Technology Courses (EGT)

Electronic Media and Broadcasting Courses (EMB)

English Courses (ENG)

English Developmental Courses (ENGD)

Entrepreneurship Courses (ENTP)

Environmental Science Courses (ENV)

Finance Courses (FIN)

Financial Literacy Courses (FLC)

French Courses (FRE)

Geography Courses (GEO)

German Courses (GER)

Geology Courses (GLY)

Health Education Courses (HEA)

Health Informatics Courses (HIN)

History Courses (HIS)

Honors Courses (HNR)

Human Resource Management Courses (HRM)

Health Science Courses (HSC)

Human Services/Mental Health Courses (HSR)

Informatics Courses (INF)

International Programs Courses (INTL)

Integrative Studies Courses (IST)

Italian Courses (ITA)

Journalism Courses (JOU)

Japanese Courses (JPN)

Criminal Justice Courses (JUS)

Kinesiology Courses (KIN)

Korean Courses (KOR)

Learning Assistance Program Courses (LAP)

Latin Courses (LAT)

Organizational Leadership Courses (LDR)

Library Informatics Courses (LIN)

Developmental Mathematics Courses (MAHD)

Mathematics Courses (MAT)

Medieval Studies Courses (MDS)

Management Courses (MGT)

Media Informatics Courses (MIN)

Marketing Courses (MKT)

Military Science Courses (MSC)

Music Courses (MUS)

Neuroscience Courses (NEU)

Nursing Registered Professional Courses (NRP)

Nursing Baccalaureate Courses (NRS)

Public Administration Courses (PAD)

Physical Education Courses (PHE)

Philosophy Courses (PHI)

Physics Courses (PHY)

Popular Culture Courses (POP)

Public Relations Courses (PRE)

Political Science Courses (PSC)

Psychology Courses (PSY)

Radiologic Science Courses (RAD)

Reading Workshop Courses (RDG)

Religious Studies Courses (REL)

Respiratory Care Courses (RSP)

Russian Courses (RUS)

Integrated Sciences Courses (SCI)

Sociology Courses (SOC)

Sports Business Courses (SPB)

Spanish Courses (SPI)

Statistics Courses (STA)

Social Work Courses (SWK)

Theatre Courses (TAR)

University Programs Courses (UNV)

Women's and Gender Studies Courses (WGS)

World Languages Courses (WLL)

University Administration

Faculty

Emeritus Faculty

Appendices

Kentucky Residency

Index